Nepal’s EV Price War Heats Up at NAIMA Nepal Mobility Expo 2025

Nepal’s electric vehicle (EV) segment is undergoing a dramatic transformation, kickstarted by the ongoing NAIMA Nepal Mobility Expo 2025, which runs from August 6 to 10 at Bhrikuti Mandap, Kathmandu.

The event has quickly turned into a battleground of aggressive pricing, with manufacturers racing to grab market share through deep discounts and expo-exclusive offers. This strategic tug-of-war is setting the tone for an even higher-stakes showdown at the NADA Auto Show 2025, which kicks off on August 19.

One of the most noteworthy developments is the fierce pricing war in the Rs 50–70 lakh segment, now densely populated with electric SUVs and crossovers. 

Leapmotor launched the B10 electric compact SUV at Rs 49.99 lakh for the base model and Rs 56.99 lakh for the top variant. Meanwhile, the Leapmotor C10 received a significant expo-only markdown—its price has dropped from Rs 72 lakh to Rs 64.99 lakh, marking one of the biggest limited-time deals at NAIMA Nepal Mobility Expo 2025.

Forthing entered the scene just as aggressively, with its Friday EV priced at Rs 48.96 lakh for the Luxury variant and Rs 54.96 lakh for the top-spec Exclusive, both part of its special NAIMA offer. These prices undercut several segment rivals, clearly indicating Forthing’s intent to secure early dominance in Nepal’s growing EV market.

Jaecoo hasn’t held back either. While the J6 is offered at a special NAIMA price of Rs 65.99 lakh, the Jaecoo J5 EV received a surprise update during the expo—its price was slashed to Rs 56.99 lakh, down from Rs 60.99 lakh. This move places it squarely in competition with the Forthing Friday EV and Leapmotor B10, all targeting the same Rs 50–60 lakh buyer demographic.

Mahindra made a major splash with the launch of the BE 6, starting at Rs 57 lakh, while its more premium sibling, the XUV.e9, enters the market at Rs 69 lakh. These additions add further depth to the already congested Rs 57–70 lakh bracket, which has become the go-to zone for buyers seeking premium electric SUVs with both urban finesse and highway credibility.

Adding more fuel to the price war fire, several brands have rolled out aggressive limited-time offers during the ongoing Nepal Mobility Expo 2025. The Kaiyi X3 Pro EV flagship variant is now available at an unbeatable Rs. 39.96 Lakh, a massive Rs. 9 lakh drop from its original price of Rs. 48.96 Lakh. Zeekr has also joined the battle, slashing the price of the Zeekr X from Rs. 84.99 Lakh to just Rs. 69.99 Lakh, exclusively for the expo. Likewise, Nissan is offering benefits of up to Rs. 20.15 Lakh on the Nissan Leaf, further intensifying the competition.

It’s now clear that the Rs. 50–65 lakh range has emerged as the most hotly contested price band in Nepal’s EV market. This territory includes the Leapmotor B10, Jaecoo J5 EV (NAIMA pricing), Mahindra BE 6, Forthing Friday EV, and the Omoda E5, which is priced at Rs 54.99 lakh under its own NAIMA deal.

While BYD, MG, Hyundai, and Tata Motors haven’t officially slashed prices, they remain key players in this competitive segment. BYD’s Atto 3 (Rs. 56.90 – 67.80 lakh), MG’s S5 (Rs. 43.99 – 54.99 lakh), the Hyundai Creta EV(Rs. 51.96 – 59.96 lakh), and Tata’s Nexon K3 EV (Rs 48.99 Lakh) and Curvv EV (Rs. 56.99 lakh) are all locked in a quiet but intense battle for market share.

Amid this flurry of launches and slashed prices, the spotlight now shifts to the upcoming Deepal S05 electric SUV, slated to make its Nepal debut at the NADA Auto Show 2025. And just when you thought the EV battle couldn’t get hotter, Dongfeng’s upcoming Nammi 06, BYD Atto 2 and Suzuki eVitara will enter the price war arena too—further intensifying the fight for attention and affordability. All eyes are on whether these brands will pull the trigger on aggressive pricing to shake up an already overcrowded playing field.

As this EV race accelerates, Nepalese consumers are now in a unique position—spoiled for choice. The intense competition has not only driven prices lower but also raised the bar in terms of features, technology, and performance. From fast-charging capability to advanced driver-assistance systems, the market now offers more value than ever before.

In this fast-moving, price-sensitive market, it’s no longer just about who brings the best EV—it’s about who gets the pricing, positioning, and timing right. And in 2025, Nepal’s EV revolution isn’t just powered by electricity—it’s being driven by strategy.