Maruti Suzuki has finally entered India’s electric vehicle race with the launch of the e Vitara, pricing its first all-electric SUV at an introductory INR 10.99 lakh (ex-showroom) under a Battery-as-a-Service model that separates the cost of the battery from the vehicle itself.
Instead of paying the full EV price upfront, buyers will pay a running fee of INR 3.99 per kilometre for battery usage — a move aimed at lowering entry barriers for first-time electric car buyers while testing a new ownership model for the Indian market.
The launch signals a significant strategic shift for Maruti Suzuki, a brand that has long dominated the conventional passenger vehicle space but took a cautious approach toward electrification compared to rivals.
On the design and packaging front, the e Vitara sticks to a practical formula rather than chasing radical EV styling trends. Measuring 4,275mm in length with a 2,700mm wheelbase, the SUV uses a dedicated electric architecture with a flat floor that helps maximize cabin room.
The interior focuses on everyday usability with features such as ventilated front seats, a 10-way power-adjustable driver’s seat, and a versatile 40:20:40 split rear bench that slides and reclines.
On the technology front, a 10.1-inch infotainment screen and a 10.25-inch digital instrument display form the core of the dashboard layout, supported by wireless connectivity and a premium Infinity by Harman audio system.
The e Vitara is offered with two battery options. The 49kWh version produces 144hp and 189Nm of torque, delivering a claimed range of around 440km. Buyers opting for the larger 61kWh pack get 174hp and a claimed range exceeding 543km, figures that place the SUV competitively within its segment.
Both versions use a compact 3-in-1 electric powertrain that integrates the motor, inverter and transmission, while advanced thermal management is designed to maintain performance in extreme climate conditions ranging from –30°C to 60°C.
Charging options appear targeted toward both home and public infrastructure. Using a 7.4kW AC charger, the battery can be replenished from 10 to 80 percent in roughly 6.5 hours for the smaller pack and around 9 hours for the larger one.
Fast charging support up to 70kW DC reduces that window to about 45 minutes, making it practical for highway stops and long-distance usage.
Safety is another area where Maruti has clearly aimed to match evolving buyer expectations. The e Vitara comes equipped with seven airbags, all-disc brakes, an electronic parking brake, a tyre pressure monitoring system, 360-degree camera, front and rear parking sensors, e-Call assistance and Level 2 ADAS features.
The SUV will be sold in three trims — Delta, Zeta and Alpha — with the entry-level Delta available only with the smaller battery pack.
Alongside the BaaS model, Maruti is offering an assured buyback value after three years, a complimentary home charger with installation, and long-term warranty support for both vehicle and battery.
The e Vitara, first showcased in late 2025, arrives at a time when competition in the mid-size electric SUV segment is intensifying, with nearly every major manufacturer betting heavily on battery-powered mobility.
The e Vitara has also been showcased in the Nepalese market, although there is currently no news regarding its official launch timelines in the country.
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